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Competitive Intelligence Training

The Caribbean Export Competitive Intelligence training aims to increase the use of high-quality market intelligence by SMEs to support their entry, supply and operation in various export target markets. The training was designed to better equip SMEs to make informed business decisions and increase their export competitiveness.

The specific objectives of the training programme are:

  • To provide regional firms with a basic understanding of Market Intelligence including information on assessing export readiness, selecting ideal target markets, market entry requirements, and developing an export strategy
  • To identify the traditional data sources for market information and provide demonstrations on the use of these platforms
  • To build the capacity of regional firms to procure market information for use in their trade and business activities to ensure sustainability
  • To provide firms with the basic understanding of how to leverage digital channels to connect with current and prospective customers through Digital Marketing.

The training which usually occurs over 2 days is completed in partnership with a local Business Support Organization (BSO) and includes the following topics:

  • Assessing Your Export Readiness
  • Identifying Appropriate Target Markets
  • Efficiently Using Market Intelligence Tools
  • Establishing Strategic Cross Border Relationships
  • Learning Modern Marketing Concepts
  • Developing Business Plans & Financial Planning

For more information about this programme contact Mikaela Stoute at Caribbean Export via email: [email protected]

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Caribbean Export is the regional trade and investment promotion agency focused on building a resilient Caribbean by providing cutting-edge and high-impact support to the private sector.

Produced with the financial assistance of the European Union.

Contact Us

Head Office

Baobab Tower, Warrens, St. Michael, Barbados

P.O. Box 5050 Postal code BB22026

 

Tel: +1(246) 436-0578

Fax: +1(246) 436-9999

E-mail: [email protected]

Sub-Regional Office

Av. Pedro Henríquez Ureña No. 150

Torre Diandy XIX, Piso 7

Santo Domingo, República Dominicana

 

Tel: + 1(809) 531-6565

Fax: + 1(809) 473-7532

E-mail: [email protected]

Bi-National Programme Office

4th Floor, 151 Angle Ave.

Jean Paul II & Impasse Duverger

Port-au-Prince, HAITI

 

Tel: +1 (509) 48 92 53 55

E-mail: [email protected]

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