• Eco-conscious Caribbean businesses exhibiting at world’s biggest food tradeshow – SIAL.
• ‘Absolutely Caribbean’ booth will highlight food from 26 innovative regional brands.
• SIAL Paris brings together global buyers, distributors, and producers for potential partnerships.

Cutting-edge Caribbean brands with fresh and exciting sustainable products are ready to explore potential new export opportunities at the world’s biggest food tradeshow – SIAL Paris 2024.

Exhibiting at the ‘Absolutely Caribbean’ booth from 19-23 October, with support from the Caribbean Export Development Agency (Caribbean Export) and the European Union, an exclusive group of 26 regional companies will showcase their flair, flavours, and innovation to thousands of SIAL attendees who are looking for the next big trend in the food industry.

Global buyers, distributors, and restaurateurs will interact with individual businesses from Barbados, Haiti, Jamaica, Saint Lucia, and Trinidad & Tobago as well as local Trade Promotion Organisations over the course of five days. All the companies taking part were chosen because their products represent the Caribbean’s unmatched access to local, organic ingredients while also demonstrating a strong commitment to sustainable processes and ethical manufacturing practices.

Trinidad and Tobago’s ‘Handmade by Jeanette’ will be on show at the ‘Absolutely Caribbean’ SIAL stand. This lifestyle company, founded in 2020 by Jeanette Marcelle, makes handmade, organic, and eco-friendly agri-food products using 75% locally sourced ingredients. Jeanette is also dedicated to reducing food waste by utilising imperfect or surplus produce that would typically be discarded.

Small batch coffee and chocolate producer ‘Noble Tree Speciality Coffee and Cocoa’ will also be showcasing its products in Paris. Established in 2017, this Saint Lucian brand sources 100% of its coffee and cocoa from local farmers. Nobel Tree prides itself on prioritising “social responsibility, corporate responsibility, environmental impact, and sustainability” and for every tree harvested, its best seedlings are replanted, to ensure ongoing production with minimal negative effects.

Consumer interest in sustainable food sources is undoubtedly a hot topic. In its 2023 Earth Day Survey , consulting firm Kearney found that “… consumers are considering the environmental impacts of their food choices more than ever”. It added: “Climavorism—defined as actively making food choices based on climate impacts with the intent to benefit the planet—is a growing concept and lifestyle.”

In 2022, Innova’s Lifestyle & Attitude Survey also found 90% of consumers claim to “at least sometimes consider the environment when choosing food” and “over 1 in 4 consumers want environmental considerations to be part of future new product development, with similar importance for flavour and naturalness.”

Natasha Edwin-Walcott, Manager (ag), Competitiveness & Export Development, Caribbean Export, said “Global demand for organic, eco-conscious food products continues to grow, and Caribbean agro-processors are uniquely positioned to meet this demand with authentic, planet-friendly offerings. Caribbean Export is dedicated to fostering innovation and sustainability in the region, and we’re proud to support these exceptional companies as they bring the vibrant flavors and rich culture of the Caribbean to the global stage.”

We invite you to visit the ‘Absolutely Caribbean’ stand at Booth 4 K 083 to interact with these unique regional brands which represent the perfect combination of bold invention and thoughtful innovation.