carib-export.com_9-stepsstep-4-splash

Define your look and feel

Step 4 – Define your look and feel

This is a crucial stage in your brand development

The Creation Phase

This is a crucial stage in your brand development. Your ‘look and feel’ must reflect everything that you have acquired from the exploration phase. This will be your visual tone of voice to express your brand’s unique selling points. This will also be the main influence for your packaging and must give your product striking shelf appeal for international export.

It’s important to test out several routes before choosing one which fits your brand identity exactly.

It’s very simple; boring products are left behind. A Yankelovich Consumer Research study has predicted that we ingest up to 5,000 pieces of communication everyday but our brains can only absorb a tiny proportion of this visual overload.

With odds like that, be remembered or wither…

Brand42 choose a clean, bright and minimal visual feel to revamp Caribbean Blue Naturals.

Share:

CE logo

Caribbean Export is the regional trade and investment promotion agency focused on building a resilient Caribbean by providing cutting-edge and high-impact support to the private sector.

Produced with the financial assistance of the European Union.

Contact Us

Head Office

Baobab Tower, Warrens, St. Michael, Barbados

P.O. Box 5050 Postal code BB22026

 

Tel: +1(246) 436-0578

Fax: +1(246) 436-9999

E-mail: [email protected]

 

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Sub-Regional Office

Av. Pedro Henríquez Ureña No. 150

Torre Diandy XIX, Piso 7

Santo Domingo, República Dominicana

 

Tel: + 1(809) 531-6565

Fax: + 1(809) 473-7532

E-mail: [email protected]

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Bi-National Programme Office

4th Floor, 151 Angle Ave.

Jean Paul II & Impasse Duverger

Port-au-Prince, HAITI

 

Tel: +1 (509) 48 92 53 55

E-mail: [email protected]

 

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Join our mailing list

Subscribe to the Caribbean Export mailing list and receive our newsletter Trade Watch and latest publications.

© 2024Caribbean Export. All Rights Reserved