9 Steps to Get Your Brand Prepped for Export

The Caribbean is filled with great products. However, without a convincing brand how can a product find its way into the busy export market?

Today, brand is the most important equity that any company can have. The biggest misconception out there is that a brand is a logo. In fact, a brand encompasses everything from the style of its packaging, every newsletter sent out to its customers, right down to the tone of voice employed by the company.

A brand is how people feel about you. Here are our 9 steps, developed by award-winning branding experts Brand42, to ensure your brand is up to scratch before entering an international market:

Process of taking your brand to global market


CE logo

Caribbean Export is the regional trade and investment promotion agency focused on building a resilient Caribbean by providing cutting-edge and high-impact support to the private sector.

Produced with the financial assistance of the European Union.

Contact Us

Head Office

Baobab Tower, Warrens, St. Michael, Barbados

P.O. Box 5050 Postal code BB22026


Tel: +1(246) 436-0578

Fax: +1(246) 436-9999

E-mail: [email protected]

Sub-Regional Office

Av. Pedro Henríquez Ureña No. 150

Torre Diandy XIX, Piso 7

Santo Domingo, República Dominicana


Tel: + 1(809) 531-6565

Fax: + 1(809) 473-7532

E-mail: [email protected]

Bi-National Programme Office

4th Floor, 151 Angle Ave.

Jean Paul II & Impasse Duverger

Port-au-Prince, HAITI


Tel: +1 (509) 48 92 53 55

E-mail: [email protected]

Join our mailing list

Subscribe to the Caribbean Export mailing list and receive our newsletter Trade Watch and latest publications.

© 2023Caribbean Export. All Rights Reserved