carib-export.com_9-stepsstep-7-splash

Maximising your package effectiveness

Step 7 – Maximising your package effectiveness

Branding and packaging is more than just the creative stuff

The Development Phase

We wish that branding and packaging was all about the creative stuff but unfortunately the best-looking brands can get left behind if practical criteria are not fulfilled.

Optimising your packaging ensures that your margins are still high despite the cost of palletisation. Stackable packaging can be loaded more tightly into a container so that higher volumes can make their way overseas. No one wants to be paying to ship air halfway across the world. This is particularly relevant since an effective shipping strategy will reduce your brand’s carbon footprint. Cutting carbon emissions is increasingly becoming a global priority so if you want to avoid high shipping charges make sure your process is efficient and environmentally friendly.

Luckily, endless options are out there, from bespoke packaging to stock options. When choosing, balance the practicalities against your brand DNA. A premium brand will not survive without a refined bottle but many brands are ingenious with their choices. Choosing stock packaging which is not directly associated with your product can help you differentiate without spending extra.

‘Pain is good’ is an independent sauce brand from Louisiana with quirky packaging. To create a bespoke feel on a small budget, they opted for a stock whiskey bottle for their sauce. As a fiery sauce with a ‘dare-devil’ brand feel, the whisky bottle compliments their brand image. This is a brilliant example of the stock bottle being taken out of context and cleverly re-purposed, giving this brand an edge on the shelf without putting them out of pocket.

Opting for a smaller bespoke package is another way of keeping on the right side of the price-quality equilibrium.

Share:

CE logo

Caribbean Export is the regional trade and investment promotion agency focused on building a resilient Caribbean by providing cutting-edge and high-impact support to the private sector.

Produced with the financial assistance of the European Union.

Contact Us

Head Office

Baobab Tower, Warrens, St. Michael, Barbados

P.O. Box 5050 Postal code BB22026

 

Tel: +1(246) 436-0578

Fax: +1(246) 436-9999

E-mail: [email protected]

 

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Sub-Regional Office

Av. Pedro Henríquez Ureña No. 150

Torre Diandy XIX, Piso 7

Santo Domingo, República Dominicana

 

Tel: + 1(809) 531-6565

Fax: + 1(809) 473-7532

E-mail: [email protected]

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Bi-National Programme Office

4th Floor, 151 Angle Ave.

Jean Paul II & Impasse Duverger

Port-au-Prince, HAITI

 

Tel: +1 (509) 48 92 53 55

E-mail: [email protected]

 

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Join our mailing list

Subscribe to the Caribbean Export mailing list and receive our newsletter Trade Watch and latest publications.

© 2024Caribbean Export. All Rights Reserved