9 Steps to Get Your Brand Prepped for Export

The Caribbean is filled with great products. However, without a convincing brand how can a product find its way into the busy export market?
Today, brand is the most important equity that any company can have. The biggest misconception out there is that a brand is a logo. In fact, a brand encompasses everything from the style of its packaging, every newsletter sent out to its customers, right down to the tone of voice employed by the company.
A brand is how people feel about you. Here are our 9 steps, developed by award-winning branding experts Brand42, to ensure your brand is up to scratch before entering an international market:

Process of taking your brand to global market

STEP 1 | Deep Dive

STEP 2 | Identify Your Opportunity

STEP 3 | Set Brand Essence, Identify Unique Selling Point

STEP 4 | Define your look and feel

STEP 5 | Build a consistent brand narrative

STEP 6 | Future Proof Your Brand Architecture

STEP 7 | Maximising your package effectiveness

STEP 8 | Meeting International Standards

STEP 9 | More than packaging

CE logo

9 Steps to Get Your Brand Prepped for Export

Process of taking your brand to global market

Deep Dive

Identify Your Opportunity

Set Brand Essence, Identify Unique Selling Point

Define your look and feel

Build a consistent brand narrative

Future Proof Your Brand Architecture

Maximising your package effectiveness

Meeting International Standards

More than packaging

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