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9 Steps to Get Your Brand Prepped for Export

The Caribbean is filled with great products. However, without a convincing brand how can a product find its way into the busy export market?

Today, brand is the most important equity that any company can have. The biggest misconception out there is that a brand is a logo. In fact, a brand encompasses everything from the style of its packaging, every newsletter sent out to its customers, right down to the tone of voice employed by the company.

A brand is how people feel about you. Here are our 9 steps, developed by award-winning branding experts Brand42, to ensure your brand is up to scratch before entering an international market:

Process of taking your brand to global market

STEP 1 | Deep Dive

Deep Dive

The Exploration Phase | STEP: 1

Before you get started, it’s essential to scope out your competition.
STEP 2 | Identify Your Opportunity

Identify Your Opportunity

The Exploration Phase | STEP: 2

It is very very important to differentiate yourself.
STEP 3 | Set Brand Essence, Identify Unique Selling Point

Set Brand Essence, Identify Unique Selling Point

The Exploration Phase | STEP: 3

This is arguably most important part of the exploration phase
STEP 4 | Define your look and feel

Define your look and feel

The Creation Phase | STEP: 4

This is a crucial stage in your brand development
STEP 5 | Build a consistent brand narrative

Build a consistent brand narrative

The Creation Phase | STEP: 5

Building a convincing brand narrative is a way of sealing your brand essence
STEP 6 | Future Proof Your Brand Architecture

Future Proof Your Brand Architecture

The Creation Phase | STEP: 6
Essential if you are in the business for the long haul
STEP 7 | Maximising your package effectiveness

Maximising your package effectiveness

The Development Phase | STEP: 7

Branding and packaging is more than just the creative stuff

STEP 8 | Meeting International Standards

Meeting International Standards

The Development Phase | STEP: 8

Make sure that you tick all the formal boxes

STEP 9 | More than packaging

More than packaging

The Development Phase | STEP: 9

Your digital presence will be as important as your packaging

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