Media InSite Limited has been named the Caribbean Services Exporter of the Year at the 2026 Champions of Business Awards, hosted by the Trinidad and Tobago Chamber of Industry and Commerce. The award recognises the company's success in expanding Caribbean-developed media intelligence services across regional markets.
The inaugural award, sponsored by the Caribbean Export Development Agency (Caribbean Export), was presented to Media InSite's Chief Executive Officer, Allison Demas, by Caribbean Export's Executive Director, Dr. Damie Sinanan, during the awards ceremony at the Hyatt Regency Trinidad on November 4, 2026.
Introduced this year, the Caribbean Services Exporter of the Year Award recognises Caribbean businesses that have successfully developed and exported services to regional and international markets, demonstrated innovation and competitiveness, and shown potential for continued growth. The award also seeks to raise the profile of the Caribbean's services sector and its contribution to economic diversification, export earnings, and job creation.
Speaking at the ceremony, Dr. Sinanan highlighted the expanding opportunities for Caribbean businesses in the global services economy, noting that international trade in services reached US$9.6 trillion in 2025, according to the World Trade Organization.
He emphasised that, as global demand for digitally delivered, professional, creative and other knowledge-based services continues to expand, the Caribbean must position itself to capture a greater share of this growing market. He reaffirmed Caribbean Export's longstanding commitment to strengthening the competitiveness and export readiness of the region's private sector, including its services industries.
"The Caribbean has the talent, creativity and expertise to compete successfully in international markets. But potential alone is not enough. We must be deliberate in building internationally competitive firms, connecting them to new markets and creating the conditions for them to grow. For Caribbean Export, this is about turning opportunity into measurable economic impact — stronger businesses, greater export earnings and more high-quality jobs across our region," Dr. Sinanan stated.
Looking ahead, Dr. Sinanan outlined the Agency's continued commitment to advancing the skills, digital infrastructure, investment and market access needed to help Caribbean services firms expand into new markets and compete globally.
"Our ambition is simple. We want more Caribbean companies to see the region as their starting point, not the limit of their ambition," Dr. Sinanan stated.
Founded in Trinidad and Tobago, Media InSite has spent 15 years developing media and market intelligence solutions that help businesses, governments and organisations make informed strategic decisions.
The company now exports its services to 21 markets, providing media monitoring, advertising intelligence, social listening, business opportunity tracking, and strategic media analysis. These services enable organisations to monitor market activity, assess competitors, identify emerging opportunities, and make data-driven decisions.
Reflecting on the recognition, Media InSite's Chief Executive Officer, Allison Demas, credited the company's success to the collective efforts of its stakeholders.
"This award belongs to every team member, contractor, client and partner who has believed in Media InSite. Being the inaugural recipient is both humbling and a proud affirmation of what Caribbean expertise can achieve," Demas said.
She also reaffirmed Media InSite's founding vision of serving the wider Caribbean, emphasising the company's continued focus on innovation, regional expansion and transforming media intelligence into actionable insights that support strategic decision-making.
Dr. Vashti Guyadeen, Chief Executive Officer of the Trinidad and Tobago Chamber of Industry and Commerce, also congratulated Media InSite, highlighting the wider significance of its achievement for the region's services sector.
"We congratulate Media InSite Ltd., the inaugural recipient of this prestigious regional award. Their achievement demonstrates the capacity of Caribbean services firms to compete beyond our borders and reinforces the importance of recognising and celebrating regional excellence. We hope their success will inspire more Caribbean enterprises to pursue opportunities in international markets," Dr. Guyadeen stated.
Caribbean Export is proud to support the inaugural Caribbean Services Exporter of the Year Award, recognising businesses like Media InSite that demonstrate the potential of Caribbean expertise to thrive in regional and international markets. The Agency remains committed to supporting Caribbean businesses as they pursue new export opportunities and expand their reach beyond national borders.