The Caribbean is filled with great products. However, without a convincing brand how can a product find its way into the busy export market?
Today, brand is the most important equity that any company can have. The biggest misconception out there is that a brand is a logo. In fact, a brand encompasses everything from the style of its packaging, every newsletter sent out to its customers, right down to the tone of voice employed by the company.
A brand is how people feel about you. Here are our 9 steps, developed by award-winning branding experts Brand42, to ensure your brand is up to scratch before entering an international market:
The Exploration Phase | STEP: 1
Before you get started, it’s essential to scope out your competition.
The Exploration Phase | STEP: 2
It is very very important to differentiate yourself.
The Exploration Phase | STEP: 3
This is arguably most important part of the exploration phase
The Creation Phase | STEP: 4
This is a crucial stage in your brand development
The Creation Phase | STEP: 5
Building a convincing brand narrative is a way of sealing your brand essence
The Creation Phase | STEP: 6
Essential if you are in the business for the long haul
The Development Phase | STEP: 7
Branding and packaging is more than just the creative stuff
The Development Phase | STEP: 8
Make sure that you tick all the formal boxes
The Development Phase | STEP: 9
Your digital presence will be as important as your packaging